• Media: Express Computer
• Spokesperson: Krishnan Gopalrao

Generative AI needs no introduction as it continues to make waves everywhere. Boasting human-like conversational ability, remarkable precision, and unwavering consistency, GenAI has emerged as a transformative force, revolutionising various industries. Its impact is particularly pronounced in customer service and support, where applications range from fundamental chatbots to cutting-edge technologies. It also holds promise in creating hyper-realistic videos and sparking creativity in product design, signaling a future of boundless possibilities. The journey of GenAI’s evolution has indeed been a fascinating one! Amidst the enthusiasm for technological breakthroughs, the key to success lies in an often-underestimated asset: data.

A Harvard Business Review study reveals that over 80% of AI projects fail due to poor data quality. Without a well-crafted data strategy and efficient management, an organization’s GenAI aspirations might remain unfulfilled.  Data is the foundation of today’s technological landscape – it can propel organizations to new heights or leave them behind. A robust data foundation is crucial to unlock GenAI’s true potential and navigate this dynamic environment. The percentage of companies that have created a data-driven organization doubled from 24% in 2023 to 48% in 2024, indicating a significant shift towards data-oriented cultures.

Fueling Innovation with Robust Data Management – GenAI’s Lifeline

A robust data strategy isn’t just an option for GenAI; it’s its lifeblood. Like an engine that thrives on quality fuel, GenAI relies on meticulously curated and diverse data to learn and innovate. Without it, GenAI outputs can become inaccurate and potentially harmful. Think of data as the fuel powering the GenAI engine. To ensure a robust strategy, organizations need consistent data inspection to eliminate biases and inaccuracies, providing a rich and varied dataset. By harnessing clean data, organisations pave the way for a future where AI serves humanity responsibly and inclusively.

Integrating advanced AI solutions, such as natural language processing models and predictive analytics tools, can significantly boost productivity and introduce a personalised approach to business operations. From enabling GenAI to providing reliable technical support and maintenance, a comprehensive strategy ensures that investments in technology yield effective, ethically aligned models.

Here are some critical elements to consider for a successful data management journey:

Unlock Enterprise Business Transformation

There is no doubt that the technology is catapulting mass AI adoption in ways unseen hitherto. As service providers evolve with GenAI’s rapid surge to support enterprises, the emphasis is on responsible and inclusive development, data integrity, and privacy measures for trustworthy AI operations. With data as the lifeline, establishing best practices in data strategy and management is fundamental to the success of an enterprise-wide Gen AI adoption.

In conclusion, robust data management emerges as the linchpin in the journey of Generative AI, defining the path towards transformative innovation and responsible AI adoption. As organisations prioritise data integrity, ethical considerations, and responsible AI development, they not only unlock the full potential of GenAI but also pave the way for a future where AI serves humanity responsibly and inclusively. By anchoring our strategies in data governance frameworks and ethical principles, we harness GenAI’s power as a transformative force, driving innovation, efficiency, and ethical business practices across enterprises, while safeguarding data integrity, privacy, and trust.

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• Media: nasscom
• Spokesperson: Prabhat Mehrotra

As traditional, uniform sales strategies fade, the push for personalized customer engagement intensifies. Moreover, with an increasing number of customers expecting personalized experiences from businesses that match their buying preferences, relying solely on manual methods for tailoring each interaction can present challenges. Embracing GenAI technology within CRM systems is becoming essential for businesses aiming for excellence in this digital era.

With GenAI, CRM platforms are undergoing a transformation that is enhancing productivity and delivering unprecedented efficiency in customer management. And we have real examples: last year, Microsoft launched its Viva Sales, now part of Microsoft Sales Copilot, which integrates with Microsoft 365 apps and CRM systems to enhance productivity and streamline the entire sales journey. Similarly, Salesforce introduced Einstein for sales which includes Copilot and other Gen AI features, that boosts sales and customer engagement by providing insights, automating tasks, and improving decision-making for sales professionals. As traditional, uniform sales strategies become obsolete, the focus on personalized customer engagement is growing more intense

GenAI -powered CRM systems transforming organizations into a Sales Powerhouse

With GenAI-powered CRM systems, businesses can reimagine their sales funnels. How does it operate? Imagine a system that prioritizes high-value leads, offers tailored product or solution recommendations based on customer behaviors, and drafts targeted communication—all automated. Sounds incredible, isn’t it? By offering personalized touchpoints throughout the customer journey, these systems enhance engagement and boost conversion rates. When customers receive relevant recommendations and messages tailored to their preferences, their likelihood of purchasing increases. This personalization not only improves satisfaction but also fosters loyalty and advocacy, driving repeat business and attracting new customers through word-of-mouth recommendations.

To understand what goes in the background, here are a few factors that help boost sales:

1. Smart Lead Scoring

GenAI evaluates vast data arrays to pinpoint high-potential prospects, enabling sales teams to concentrate on the most promising leads. Unlike traditional static scoring methods, GenAI applies dynamic criteria based on real-time data, such as engagement levels, past interactions, and predictive insights. This approach helps optimize resource allocation and increase deal closures. According to industry reports, 66% of sales representatives find AI tools crucial for understanding customer preferences even before the initial contact.

2. Targeted Product/Solution Recommendations: 

Wouldn’t it be ideal if your CRM could suggest the perfect product for each customer?

GenAI-powered CRM systems use customer data to customize product recommendations, matching each prospect’s needs. By analyzing browsing habits and past purchases, GenAI suggests products likely to resonate with each customer, mimicking the personalized service of in-store experts but on a broader scale. This approach boosts higher engagement and encourages repeat purchases, creating a loyal customer base, where customers feel understood and valued. Moreover, the timely presentation of relevant products can greatly enhance cross-selling and upselling opportunities.

3. Personalized Communication

Every interaction, from emails to sales calls, is an opportunity for connection, personalized by GenAI. This technology crafts messages that resonate personally with each customer by analyzing data points like past interactions and behavioral patterns. Such personalized engagement captures attention and strengthens emotional connections, thereby increasing customer satisfaction and loyalty, which are key drivers of conversion rates. Business leaders report a 67% increase in sales due to personalized communication via tools like chatbots.

The Future of Sales is Personal!

In conclusion, integrating GenAI into CRM systems represents a significant shift in customer engagement and overall sales strategy. By leveraging intelligent automation and tailored experiences, GenAI-enhanced CRMs not only improve conversion rates but also build enduring customer loyalty and advocacy. As organizations adopt this innovative approach, they position themselves at the forefront of market competition, offering exceptional experiences that distinguish them in today’s dynamic business environment. The future of sales is indeed personal, and GenAI is paving the way toward this new era of customer-centric strategies.

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• Media: DQChannels
• Spokesperson: Kiran Marri

Sustainability is the driving force for the future. With growing environmental concerns, the tech world is working towards the goal of developing sustainable technology.

With ever-growing advancements in the technology domain, we witness a lot of innovations and developments. In recent times, global warming, climate change, and environmental degradation have been a matter of concern. To tackle this situation sustainability is the key. Innovation in sustainable technology is driving significant advancements across various industries, 

Addressing the critical need for environmental conservation while promoting economic growth. As global concerns over climate change and resource depletion intensify, businesses, governments, and researchers are increasingly focusing on developing technologies that minimize ecological impact.

From renewable energy sources and energy-efficient solutions to waste reduction and circular economy models, sustainable technology is poised to reshape the future, offering viable paths to a more sustainable and resilient world.

DQ Channels reached out to some of the global names in the IT sector about their vision for innovation in sustainable technology and how they are contributing.

Dr. Kiran Marri, Chief Scientist & Senior Vice President, Movate, shared how they are focussing on Sustainable Technology –

The digital revolution doesn’t have to leave the environment behind. At Movate, we lead the way in using innovation to promote sustainability. Today, with nearly 4 billion internet users and counting, digital technology is rapidly transforming our world. Both businesses and developers need to prioritize eco-friendly digital design. Moreover, the rise of remote and hybrid work models has decreased office foot traffic, but increased teleconferences, video conferences, and virtual meetings.

Without a commitment to carbon-neutral digital designs, the environmental impact will worsen. At Movate, sustainability, and developed methodologies are there to identify key factors in creating carbon-neutral websites, helping businesses scale sustainably.

Our current focus is on browser-based applications, and we plan to develop a comprehensive carbon-neutral maturity model. Having said that, our commitment goes beyond individual projects. We also minimize e-waste through responsible disposal and maximize energy efficiency in our global data centers, powered by renewable energy sources whenever possible. We believe in harnessing human ingenuity and cutting-edge technology to build a future where businesses thrive alongside a healthy planet.

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• Media: Voice&Data
• Spokesperson: Pallab Chatterjee

According to a report from Fortune Business Insights, the global 5G infrastructure market, valued at $25.69 billion in 2023, is forecasted to skyrocket to $348.76 billion by 2030, exhibiting a CAGR of 45.2% during the forecast period.

In today’s rapidly evolving technological landscape, the rise of 5G networks marks a pivotal innovation, promising unmatched connectivity and transformative potential. This is the world of 5G and edge computing, a powerful duo poised to transform businesses of all sizes. Yet, to fully harness the capabilities of 5G, leveraging edge computing becomes imperative. This approach brings computation and data storage closer to devices and applications, catering to the demand for sub-millisecond latency. Edge computing reduces the network congestion and bandwidth consumption caused by the massive amount of data generated by the Internet of Things (IoT), Artificial Intelligence (AI), and other emerging technologies. According to a report from Fortune Business Insights, the global 5G infrastructure market, valued at $25.69 billion in 2023, is forecasted to skyrocket to $348.76 billion by 2030, exhibiting a CAGR of 45.2% during the forecast period. Meanwhile, the global edge computing market, valued at $11.24 billion in 2022, is expected to expand at a CAGR of 37.9% from 2023 to 2030. The synergy of 5G/LTE technology and edge computing not only reduces latency but also elevates security and reliability across various industry workloads.

Leveraging 5G for Business Advantages

·  High Data Transfer Speeds to enhance overall efficiency: The omnipresence of 5G technology is more than just a leap in connectivity; it serves as an unparalleled catalyst for business innovations and evolutions. With the capability to deliver significantly faster data rates than its predecessor, 4G, 5G boasts peak data rates up to 20 Gbps. This high-speed data transfer capability holds immense potential to enhance overall business efficiency, facilitating faster communication, real-time data analysis with the handling of large data volumes, and seamless utilization of cloud-based services.

·  Reducing Latency for Responsive Applications: While 4G technology typically offers latency of around 30-50 milliseconds (ms), 5G aims to slash latency to as low as 1 ms in ideal conditions. This dramatic reduction empowers remote workforces with seamless high-definition video conferencing and collaboration tools, redefines supply chains through real-time tracking and inventory management, and propels smart factories towards autonomous, data-driven operations. Furthermore, this minimal latency is crucial for applications demanding sub-millisecond response times, including autonomous vehicles, remote surgery, telemedicine, Augmented Reality (AR) / Extended Reality (XR) headsets, and real-time multiplayer gaming.

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• PR Tool: Industry Story
• Media: CXOToday
• Spokesperson: Anuradha Bhamidi

International Women’s Day holds profound significance as a global platform to celebrate the achievements, contributions, and resilience of women worldwide. It serves as a poignant reminder of the ongoing struggle for gender equality and the need to dismantle barriers that inhibit women’s progress. By honouring the accomplishments of women in various spheres of life, the day amplifies their voices, inspires future generations, and fosters solidarity in the pursuit of gender parity. It’s a time to recognise women’s indispensable role in shaping societies and economies, driving positive change, and reaffirming the commitment to building a more equitable and inclusive world.

As the world celebrates, it’s imperative to reflect on the state of gender diversity within various industries. Despite significant strides towards inclusivity, the corporate landscape continues to grapple with the underrepresentation of women in leadership roles.

Anuradha Bhamidi, GenAI Analyst, Movate “Throughout my decade-long career, my work experience predominantly revolves around design and research. Like all designers, user and technology research is a key task amidst the plethora of other responsibilities that designers handle. I joined Movate as a Senior Engineer and now serve as a specialist and GenAI analyst for solutions and presales.

While the concept of AI is not new, we have witnessed rapid development in the field, starting with the emergence of LLMs such as ChatGPT and AI art. One of my key roles in Movate’s Innovation Labs is to understand and analyze how we can incorporate these AI models to improve customer experience, amplify agents’ productivity, and analyze operations, performance metrics, and other KPIs related to various lines of business.

At Movate, my work revolves around implementing Gen AI in chatbots that provide support to customers and engineers alike, making the interaction conversational and human-like. This serves as the perfect deflection solution to reduce agent/engineer workload.

While Movate has already been leveraging AI/ML-based customer experience and agent amplification solutions, we quickly incorporated Gen AI in our solutions. I was in charge of analyzing the existing solutions, exploring the latest industry advancements, and developing relevant Gen AI-based use cases in telecom, banking, gaming, retail, and OEM sectors.

At Movate Innovation Labs, one of the first projects I worked on, which incorporated Gen AI-based chatbots, was for an industry-leading gaming company. Now, all our solutions incorporate AI in some capacity and we are working continuously to enhance the user experience.”

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